The main objective of our stint with Microbladers was to increase the number of quality, hot leads for their service offerings at a significantly lower CPL through Paid Social Advertising efforts. 

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To achieve this, we implemented account and campaign optimizations to ensure paid social ads reached potential clients at all stages of the sales funnel. We launched new campaigns that had objectives for traffic to the website’s services pages, various lead types such as On-Facebook Leads, Website Schedules, and Instant Forms, and launching Retargeting ads. 

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To lessen ad creative fatigue but boost ad frequency, we launched ads with more ad copy variation, narrowed the geo-targeting range, incorporated specific detailed targeting for each ad set & service offering, and created audiences based on pixel tags added to the website, length of ad watch time and more. 

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We enhanced performance further by narrowing in on the strongest performance campaigns, and ad sets, performing A/B testing on ad copy, on audiences, and detailed targeting efforts. In addition to this, we were able to streamline budgeting tactics for seasonality and how each campaign type performs for this client based on the time of year and where to allocate funds depending on the client’s immediate goal.